Customer relationship management consultants provide independent advice on solutions for managing customer service and customer relationships. Their aim is to help clients improve customer ...

CRM consultants can provide value, but they're not required. Do you need an outside consultant to help you implement a CRM system for your business? The answer is: it depends. My company implements ...

CHICAGO -- Customer relationship management (CRM) will define 21st century marketing as agencies listen to their clients, record what they heard and use even the simplest off-the-shelf technologies to ...

The old joke about management consultants as "people you hire to tell you the time that's on your watch" still rings true. When it comes to CRM consultants, though, the overwhelming impression is that ...

Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

This is perhaps the most unusual category for me for several reasons. First, I'm looking at companies that are not product creators per se though some do develop tools that are non-monetized or ...

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...

Doug Tanoury is a customer relationship management consultant (CRM) and contributed this piece to the Computerworld Community. He can be reached at dtanoury1@home.com. If you have an opinion about CRM ...