Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

A key to business success is the ability to develop a niche in the marketplace, according to the Marketing [m.o.] website. To do so, you'll need to determine what makes your business unique and ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second ...

Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the best marketing strategies that have ...

Email marketing. Everyone’s doing it. You receive them every day. You may even have an inbox exclusively designated for that purpose. And as a business owner, you may be wondering what’s the best way ...

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...

Paid marketing is one of the quickest ways to help potential customers discover your brand and offerings. With paid marketing, you purchase advertising that allows you to specifically target audiences ...

The Near-Perfect Strategy (NPS) portfolio targets moderate income, reduced volatility, and market-beating growth through ...