FireSmart Canada retires Smokey Bear in favour of Canadian-made fox mascot
2:05
Global News
FireSmart Canada retires Smokey Bear in favour of Canadian-made fox mascot
One of North America's most iconic mascots is retiring after nearly 80 years of service. Smokey Bear is stepping out of the limelight to make way for new modern messaging and a Canadian-made mascot. Jasmine King reports.
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